Crewe's home game against Leyton Orient is our dedicated day to celebrate the work of Kick It Out
This weekend’s home encounter with Leyton Orient has been dedicated to celebrating the work of Kick It Out, football’s equality and inclusion organisation, as part of its ‘Season of Action’.
safe, welcoming and comfortable environment free of all forms of discrimination, prejudiced attitudes and abusive behaviour.Founded in 1993, Kick It Out has altered the landscape of football by educating, raising awareness and campaigning to make the game a more
traditional ‘weeks of action’ which used to fall in October. The season-long drive provides a greater opportunity for Kick It Out to display the breadth of its work across the game. The ‘Season of Action’ format – introduced last season to recognise Kick It Out’s 20 year anniversary - has replaced the
donning badges and stickers, and distributing promotional materials.Kick It Out t-shirts,players, management staff and supporters alike will embrace the diversity of English football by wearing During this weekend’s fixture against Orient both sets of
This year’s ‘Season of Action’ has a specific focus on supporting grassroots and community activity with professional football clubs continuing to play a leading role in spreading the message of inclusivity to all of their local stakeholders throughout the season and beyond.
Roisin Wood, Director of Kick It Out, said: “We are determined to strengthen our presence at grassroots and community level to help further educate the future players, coaches, supporters and administrators of the game on what Kick It Out represents, and the need to banish all forms of discrimination.
“Many professional football clubs act as the hub for their local community, and set a real example by raising awareness of equality and diversity issues. Nominated ‘Season of Action’ fixtures are the perfect platform for clubs to reinforce their commitment to Kick It Out and its ethos.”
During the ‘Season of Action’, Kick It Out is providing supplementary resources, running a national education competition, undertaking school workshops and facilitating player visits led by its ‘Next 20’ ambassadors from across the Premier League, Football League and Women’s Super League.
. The app, which was successfully launched in July 2013, also allows users to report discriminatory abuse they see, hear or are on the receiving end of. Google Play and App StoreTo keep up-to-date with the latest ‘Season of Action’ news, you can download the free Kick It Out app via the
Do you want to play a more active role in Kick It Out’s ‘Season of Action’? You can get in touch with the organisation by calling 0207 253 0162, emailing.InstagramandFacebook,Twitterand viainfo@kickitout.org