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Club News

Club Appoint Supporters Liaison Officers

4 August 2013

SLO role for Dave Tomlinson and Bev Dyer

In response to the Football League’s directive that all clubs must appoint a Supporter Liaison Officer (SLO), Crewe Alexandra Football Club have appointed from the start of the coming season, Beverley Dyer the Clubs Customer Service Manager and Long Standing Supporter Dave Tomlinson to work jointly in the role of SLO in being the official channel of communication between the fans and the club shareholders/management.

UEFA first adopted the principle of the Supporter Liaison Officer (SLO) as part of their football club licensing platform, and it is centered on improving communication and providing a focal point for supporters to make their voice heard.

This role has been welcomed by the FSF (Football Supporters’ Federation) and Kevin Miles (Chief Executive, FSF): “FSF believes that the role of SLO is a vital one, and a real step forward in communicating with fans. Clubs and fans alike can benefit hugely from the work of an effective and proactive Supporter Liaison Officer”.

Crewe Alexandra Football Club has given great consideration to the process of appointing to this position, and is now pleased to announce that Bev and Dave will shortly take up their roles as SLOs at the Alexandra Stadium. As our Customer Services Manager Bev is a well-known and popular member of staff and Dave joins the club in an official voluntary position, both will provide even greater means of communication between fans and management at the club. Bevs work within the football club especially within the ticket office and Dave being an ardent Alex fan for many years will bring to the table excellent qualities and skills which complement each other.

The club is delighted to welcome them on board, and will assist them in all their work on behalf of the supporters and the club.

Alison Bowler (Business operations Manager): “These are important appointments at the Football Club and we aim to facilitate stronger communication between supporters and the Football Club, with the aim of enhancing the levels of service to all the club’s supporters. UEFA have identified a need to appoint fans to the post as best practice across Europe and Crewe Alexandra is one of the few clubs that have appointed a Supporter to be involved in this role.”



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