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As a player, Alex Morris came through the Academy at the same time as David Vaughan, Lee Bell and Dean Ashton but a succession of injuries hampered his progress. He was named in the 2006 first team squad by Dario Gradi but was never able to make a first-team appearance for the club.

He had to retire early from the game and he became focussed on his coaching badges. Now as a highly qualified coach, Morris was recently appointed the Club’s First Team manager.

Morris has worked in the Academy for many years and took the U-18s to the quarter-final of the Youth Cup in 2015 where they were beaten by Manchester City.  

Morris led the club's reserve side to Cheshire Senior Cup glory ion 2017 when beating Nantwich Town 3-2 in the final, that was staged at Gresty Road. Morris also won the Cheshire Senior Cup as a player.