Fans’ favourite Wrights Chicken Balti Pies are no longer restricted to a matchday treat!
More than a decade after the legendary football fodder was launched into stadiums across the country and for the first time in Wrights’ 96-year history, Wrights branded Chicken Balti Pies are available in retail and making an exclusive appearance in Tesco from 22 February – 14 March, culminating with British Pie Week (6-12 March).
Sold at Wembley and in the grounds of clubs including Crewe Alexandra, Arsenal, Man Utd and Fulham, the Wrights Chicken Balti Pie is coveted by fans for its combination of a unique naan bread-inspired pastry base and cumin seed-garnished puff pastry lid with an authentic balti curry filling.
Football fan and head of Wrights New Product Development (NPD) team, George Tatlow, said: “Our Chicken Balti Pies have been a firm favourite for more than 10 years and as head of the development team, I love hearing and seeing fans enjoying them when I’m at the match!
“With our original family recipe, we make pastry like you’ve never tasted which really sets our pies – and all of our pastry products - apart. We’re so excited to now be taking the stadium pie experience out beyond the football ground and giving more people than ever the chance to try our pastry and our generous chicken balti filling for themselves.”
Wrights is a third-generation family business started in Stoke-on-Trent by husband and wife team Jack and Lizzie Wright in 1926. Operating today as part of The Compleat Food Group, the company employs a team of 600 across three sites in Crewe, specialising in the manufacture and distribution of 750 product lines including sweet bakery, savoury bakery products and gastro ready meals into the hospitality and retail sectors.
Wrights Meat & Potato, Chicken & Mushroom, Steak & Ale and Chicken Balti pies are supplied to more than one third of UK football league clubs, including Sheffield United, Crewe, Coventry City and Aston Villa. Its Chicken Balti Pies are available in 240 Tesco stores from 22 February to 14 March at the promotional price of £3.50 for two pies.