Crewe and Nantwich-based distribution company, Boughey Distribution has renewed its sponsorship of the main stand at Crewe Alexandra’s Mornflake stadium. Boughey took over the branding in the famous main stand in 2022, where they have since invested in brand-new signage both inside and outside for the 2022/23 season.

Boughey has been a long-standing supporter of the Railwaymen and will continue its sponsorship during the 2023/34 season. The company recently also has renewed their commitment to the football club’s community programme.           

Boughey’s Managing Director, Angela Carus and Finance Director, Alex Hall, visited Mornflake Stadium to finalise the renewal agreement with Head of Commercial, James Beckett. During their visit, they looked around the Boughey stand and its new branding which has greatly enhanced the stadium’s appearance.

Speaking about the new partnership, Alex said: “As a business we are committed to supporting our community, and so are Crewe Alexandra, which is why we value our partnership so highly.

“The new look of the Boughey stand really helps bring the stadium alive again and we look forward to hearing the roar from the fans back for the 2023/24 season. 

“We would like to wish Lee Bell and his players the best of luck for the upcoming 2023/24 season. We’re all looking forward to following the team as they look to progress back into League One once again.”

Head of Commercial at Crewe Alexandra, James Beckett commented on the renewal, saying: “It’s great news for us that Boughey have extended their partnership with the club.

“We appreciate everything the company has done for us since the start of our partnership, and we’re excited for what is to come in the new 12 months.”