We are delighted to announce Swansway Motor Group have extended their Digital Partnership with The Club for the 2023/24 season.

After a successful first season together, Swansway Motor Group resigned for the 2023/24 season. The partnership will see Swansway’s branding feature on YouTube and social media videos produced by the club, Swansway will also be showcasing their latest product line-up at Crewe Alex home games.

There’s great synergy between the two parties, who are both very involved in the local community, giving back where they can.

Crewe Alexandra, along with their Crewe Alexandra in the Community branch has recently announced a partnership with Cheshire Community Foundation, The Wishing Well and Chance Changing Lives, to provide homeless people the opportunity to take part in football and wellbeing sessions.

Much like Crewe Alexandra, Swansway Motor Group has strong links with charitable organisations in the local area, including the Cheshire Community Foundation and The Wishing Well. Earlier this year, Swansway partnered with the Cheshire Community Foundation to donate £10,000 to the Crewe Fund, and the car dealer group continues to support The Wishing Well with annual donations to its Children and Families Hub.

Swansway’s continued support for the club reflects their ongoing commitment to invest in the local community as they believe. Alongside their own charity endeavours, Swansway believes that it’s important to support local businesses.

Head of Commercial James Beckett commented: "We are so pleased that Swansway Motor Group have extended their Digital Partnership with us."

Swansway Motor Group Director David Smyth added: "Over the last 20 years, we have received a great deal of support from the people of Crewe, and it’s important to us to remain active figures in the local community.

"Crewe Alexandra is integral to the local community, having been established since 1877 and we are looking forward to what the next season as Digital Partners with Crewe Alexandra brings."