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Boughey renew Crewe Alexandra in the Community deal

4 April 2023

Crewe Alexandra are delighted to announce Boughey Distribution has renewed its sponsorship of kit for the coaching team attached to Crewe Alexandra in the Community. The team coaches and mentors over 4,000 children each week in the local community at both the centre and within schools.

Angela Carus, Boughey's Distribution Managing Director visited the centre to officially hand-over the kit featuring the company’s branding to Ray Walker and Melvin Bates at the Club's Community Centre and James Beckett, Crewe Alexandra's Head of Commercial.

For the 2022/23 season, the company expanded its sponsorship programme with Crewe Alexandra FC when, as well as supporting the community team, becoming the Main Stand sponsor at Mornflake Stadium.

After meeting coaching staff, Angela enjoyed a tour of the Crewe Alexandra in the Community Centre and viewed the £400,000 state-of-the-art synthetic pitch that was unveiled last Autumn, believed to be the best playing surface in South Cheshire and which attracts around 5,000 players, of all ages, each week.

Speaking during her visit, Angela said, “We are extremely proud to have our branding visible on the kit of this great team of coaches as they go about their work in our local community. They do a fantastic job in engaging and supporting young people, and getting them involved in sport.

“It has been excellent to tour the first-class facilities here and to see first-hand, the superb new pitch which is something special.

“We are all thoroughly enjoying the enhanced partnership that we have in place with The Alex this season and being involved at both the professional and grassroots levels of the game.”

On behalf of the Club, James Beckett said, “Boughey are now one of our key club partners and there are many mutual benefits to the relationship. Over the last year, Angela and her team have worked hard to forge stronger links with our local community and we’re really pleased to be part of their programme.”

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