Crewe Alexandra FC Joins Record-Breaking Number Of EFL Clubs Achieve Family Excellence Status!

Crewe Alexandra have been awarded with Family Excellence Status for the 2021/22 season and joins a record number of 65 EFL Clubs in achieving the accolade. 12 Clubs have also been crowned as ‘Gold Award’ winners for their exemplary work in engaging families on matchdays.

The record-breaking number, up from 63 Clubs in 2019/20, recognises continuous improvement and best practice in family engagement across the leagues and supports Clubs’ efforts to attract and retain young fans of the future.

Given the particularly challenging set of circumstances that society faced during the COVID-19 Pandemic, EFL Clubs’ work to ensure supporters have been welcomed back safely, whilst boosting the matchday experience has been recognised across the scheme this season.

EFL Clubs received two ‘mystery family’ visits throughout the season, with their feedback and reports determining whether each respective club would achieve ‘Family Excellence’ status. Now in its 14th year, the Family Excellence Scheme is an ongoing consultation programme, which aims to drive continuous improvement and best practice in family engagement across the leagues.

EFL Chief Executive, Trevor Birch, said: "I would like to congratulate the record number of Clubs that have achieved Family Excellence status this season. Ensuring a memorable matchday experience is vital to attract the next generation of young fans so it’s great to see so many clubs excelling in this area.

“Fans returning to EFL clubs in their millions this season has been fantastic to see and club staff should be commended for going the extra mile to make the matchdays engaging for families attending live games.”