Crewe Alexandra are pleased to announce a new partnership that will see Sandbach Music sponsor the family lounge at Mornflake Stadium.
As part of the new deal, Sandbach Music will have branding around the stadium and the family facility at the ground will be renamed as the Sandbach Music Family Lounge.
Offering a comforting and relaxing area for families on matchdays, the room will be equipped with musical instruments so youngsters can play their own football tunes on a Saturday afternoon.
James Beckett, Head of Commercial at Crewe Alexandra said: “This is a really nice partnership for us to do as it offers something to further enhance the matchday experience at Mornflake Stadium.
“Sandbach Music have been great supporters of the Football Club this season so it fantastic to take their partnership to the next level moving forward.”
Offering personalised music lessons in state-of-the-art premises, Sandbach Music offer lessons across in all instruments, voice and theory. They also boast a retail space offering sheet music, gifts, accessories and starter instruments.
Daniel Keen, Director of Sandbach Music, was on hand to meet Connor O’Riordan and Tariq Uwakwe to announce the partnership and added: “We’re delighted to partner with Crewe Alexandra and support our local Football Club.
“The new partnership will help us to raise awareness of the services that we can deliver as well as offering our clients the opportunity to enjoy a game at Mornflake Stadium as well.
“We’re all excited to see how this partnership develops and I’m sure it will be of great benefit to both parties.”