Crewe Alexandra are delighted to announce a new partnership with local car dealership group, Swansway Motor Group.

The partnership will see Swansway become our digital media partner with their branding appearing on YouTube and social media videos produced by the Football Club.

Swansway will also have advertising boards around Mornflake Stadium and their branding will be appear on matchday social media graphics.

Swansway Motor Group is a family owned and run group based in Crewe, Cheshire, with more than 20 car and van dealerships located across the North West, Midlands and North Wales.

Official franchise holders  for nine brands including Audi, CUPRA, Honda, Jaguar, Land Rover, PEUGEOT, SEAT, Volkswagen and Volkswagen Commercial Vehicles; as well as their own used car division, Motor Match.

When it comes to your van and car servicing and MOTs, they use only genuine parts and accessories to help ensure your vehicle is maintained to the highest standard.

After the deal was announced Head of Commercial James Beckett commented: “We’re delighted to have Swansway partner with the Football Club.

“There is increasing interest in our digital products giving Swansway a strong base to further grow their household name. We’re excited to see the partnership grow over the coming 12 months and to build a strong relationship with another key business in the town.”

To launch the partnership, Manager Alex Morris and Alex Director Stuart Whitby were joined by James and Swansway Director, David Smyth who added: “We’re very excited about this new partnership. Crewe Alexandra are such a well-loved part of this community and we are very much looking forward to collaborating with them.”

You can click here to learn more about Swansway.