Crewe Alexandra are delighted to announce a new partnership that will see Boughey Distribution take the naming rights for the main stand at Mornflake Stadium. ]
Boughey, one of the country’s leading logistics providers to the food industry, have been supporters of our club for many years.
This new agreement marks a significant growth of a valued partnership which will now go from strength to strength.
Angela Carus, Managing Director of Boughey Distribution, said: “We are immensely proud to have strengthened our partnership with the club, and look forward to adding our company branding to the famous main stand.
“Both the club and our business operate within the heart of the local community, and we are now literally neighbours since our Crewe warehouse opened a couple of years ago!
“We would like to wish Alex Morris and his players lots of success for the 2022-23 season. We’re looking forward to following the team’s progress in what looks to be an exciting new era.”
Boughey Distribution, who have a proud 57-year heritage, work with some of the UK’s largest retailers. The firm operates from a purpose-built 48-acre site near Nantwich, and now also boast a state-of-the-art 240,000 sq.ft. warehouse in Crewe.
The Boughey Stand will be rebranded ahead of our game with Harrogate on Saturday.
James Beckett, Head of Commercial at Crewe Alexandra, added: “We’re delighted that Boughey have become one of our main partners.”
“Their commitment to the local community and to our club is really appreciated, and we are looking forward to some exciting activations for the partnership over the next 12 months.”