Chairman Charles Grant says the aim of the club’s new off-field initiatives is aimed to bring in extra revenue to help assist David Artell compete with the player wage demands needed in League One.
The relatively new formed board of directors and staff will be busy this summer implementing fresh ideas to help improve the supporter experience on a match day.
The refurbishment project that will focus on the hospitality suites and concourses will certainly add to the matchday surroundings and Grant says that the club will do everything they can to be more inviting for supporters.
The club chairman said: “The new initiatives off the pitch are designed to the increase our revenue and if we can increase our revenue then we can afford to spend more.
“We intend to spend more on the supporter experience on a matchday and I think that it is important.
“I think that the staff have been limited on what they could and couldn’t do because of finances but now they have the opportunities to think out of the box a bit more and that is the challenge for all of us.
“I am sure we won’t get everything right but it won’t be from a lack of trying and if we do make mistakes along the way, I am sure we will sit down, go at it again and make sure we get it right.
“That will hopefully allow us to invest more in the team. Dave and his staff know that if we can then we will.
“We do have one of the lowest budgets in League One but we mustn’t forget that we also make a substantial investment in our Academy.
“We put a considerable amount of money into youth development and rightly so. By making that investment it allows us to pay our scholars and junior professionals at a slightly lower level but they understand that if they come through the Academy then they have a very good chance of playing in our first team.
He added: “They all buy into it and they see the likes of Pez and Pixie as the perfect example of what can happen. That is what we are about."