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The Alex Awarded Family Excellence Status For 2019/20 Season

10 September 2020

Crewe Alexandra Football Club is one of 63 EFL Clubs to have been awarded Family Excellence status for the 2019/20 season, reflecting the Club’s continued commitment to attracting and engaging with families at The Alexandra Stadium.

During what became an unprecedented season for EFL football, the scheme recognises that family engagement continued to thrive in 2019/20, despite supporters being unable to attend live fixtures for the final part of the campaign.

The Alex received ‘mystery family’ visits during the 2019/20 Season, prior to the outbreak of COVID-19, with the assessors’ feedback and reports determining whether the Club would achieve ‘Family Excellence’ status.

The EFL’s Family Excellence Scheme sees each Club assessed across a range of touchpoints, in order to reflect and report on the first-time family experience they encounter.

In addition to 63 EFL Clubs achieving Family Excellence status, ten Clubs also receive ‘Gold Award’ status for the exceptional family matchday experiences they provided for assessing families.

EFL CEO, David Baldwin said, “It is fantastic to see the continued dedication of EFL Clubs to provide an exceptional matchday experience for families when attending fixtures across the League.

“I would like to congratulate all those that have achieved Family Excellence status for the 2019/20 season and Luton Town, Peterborough United and Plymouth Argyle for their respective awards, setting a consistently high standard for family engagement.

“We know nothing beats the joy of watching a live fixture and the EFL and its Clubs look forward to welcoming the return of fans to stadia, when it is safe to do so. Up until the Covid pandemic outbreak it is clear from the evidence gathered throughout the Family Excellence Scheme, that young fans and families were experiencing a high standard of matchday experience across the League. It is testament to Clubs’ hard work that the standard of experience offered to families continues to rise, and this will undoubtedly help to ensure a welcoming environment will be provided for all families, once we are able to return to stadia.” 

List of 2019/20 winning Clubs

AFC Wimbledon
Barnsley
Birmingham City
Blackburn Rovers
Blackpool
Bolton Wanderers
Brentford
Bristol City
Bristol Rovers
Burton Albion
Cambridge United
Cardiff City
Carlisle United
Charlton Athletic FC
Cheltenham Town
Colchester United
Coventry City
Crawley Town
Crewe Alexandra
Derby County
Doncaster Rovers
Exeter City
Forest Green Rovers
Fulham
Gillingham
Huddersfield Town
Hull City
Ipswich Town
Leeds United
Leyton Orient
Lincoln City
Luton Town

Macclesfield Town
Mansfield Town
Middlesbrough
Millwall
MK Dons
Newport County
Northampton Town
Nottingham Forest
Oxford United
Peterborough United
Plymouth Argyle
Portsmouth
Preston North End
Queens Park Rangers
Reading
Rochdale
Rotherham United
Scunthorpe United
Sheffield Wednesday
Shrewsbury Town
Southend United
Stevenage
Stoke City
Sunderland
Swansea City
Swindon Town
Tranmere Rovers
Walsall
West Brom
Wigan Athletic
Wycombe Wanderers


Gold Award Winners:

Blackburn Rovers, Brentford, Cardiff City, Doncaster Rovers, Exeter City, Luton Town, Middlesbrough, Peterborough United, Plymouth Argyle, Queens Park Rangers.


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