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Crewe Joins Record Number Of EFL Clubs To Achieve Family Excellence Award

26 April 2019

Crewe Alexandra has been awarded with Family Excellence Status for the 2018/19 season, and joins a record number of 63 EFL Clubs in achieving the accolade. Nine Clubs have also been crowned as ‘Gold Award’ winners for their exemplary work in engaging families on matchdays.

The record-breaking number, up from 56 Clubs in 2017/18, recognises continuous improvement and best practice in family engagement across the leagues and supports Clubs’ efforts to attract and retain young fans of the future.

EFL Clubs received two ‘mystery family’ visits throughout the season, with their feedback and reports determining whether each respective club would achieve ‘Family Excellence’ status. Now in its 12th year, the Family Excellence Scheme is an ongoing consultation programme, which aims to drive continuous improvement and best practice in family engagement across the leagues.

EFL Chief Executive, Shaun Harvey, said: “It has been fantastic to see the continued dedication and improvement made by EFL Clubs in offering engaging matchday experiences for families.  More Clubs than ever before are being recognised for offering true family value and a consistently high level of service and innovation, with the EFL’s long-running Family Excellence Scheme helping to produce positive and impactful change across the leagues, while driving a real focus on the overall matchday experience.

“I would like to congratulate the Clubs that have achieved Family Excellence status and those that have been awarded Gold status this year. We look forward to continuing our work with Clubs to help drive change, and support the continued effort to attract and retain future generations of supporters.”

 


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