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FBT Announced As New Crewe Kit Supplier

1 June 2017

Crewe Alexandra Football Club are delighted to announce that Football Thailand (FBT) have become the Club’s new official kit & team-wear supplier from 2017/18 on a two-year-deal.

The manufacturing deal will see The Alex play in uniquely designed bespoke kits for the duration of the contract, with the 2017/18 home & away designs set to be revealed next week. The home strip is set to go on sale from late-June.

Alex Chairman John Bowler said: “After careful consideration & discussions with several interested parties, we have decided to select FBT as our new kit supplier.

“The quality of FBT’s products impressed us, as did their enthusiasm to be in partnership with the Football Club. Importantly, they manufacture kit on their own premises, which gives them ultimate control over production & will ensure that delivery dates are met.

“The commercial opportunity also involved with this partnership is an exciting prospect & we look forward to working with them over the next few years.”

Sir Rodney Walker, Chairman of FBT Europe, said: “FBT Europe are excited to be working with Crewe Alexandra & its loyal fan base.

“FBT will produce playing kits for the First Team, Academy and Community teams as well as providing a training & leisure wear range. The Club Shop will also be stocked with FBT garments.

“FBT are grateful for the support provided by the Chairman John Bowler and the Board of Directors who are keen to work in partnership with FBT to maximise the relationship between the two parties for the benefit of the Club, the team and the fans.

“FBT Europe, based in Yorkshire, are part of “Football Thai Factory Sporting Goods Co Ltd”, with a 60 year history developing and selling sporting goods to over 40 countries, with over 2800 staff in its head office in Bangkok, Thailand.

“Building on our successful relationship with the EFL and EFL Trust, we are proud to be partnering several professional league football and rugby clubs in the UK, including Doncaster Rovers & Scunthorpe United.

“FBT aim to keep the fans at the forefront of the new developments of leisure and training wear, creating bespoke clothing ranges and unique designs for the team and supporters.” 


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