Press Release after Mornflake Extend Shirt Sponsorship
Crewe Alexandra is hoping for Wembley glory again on April 7th when they take on Southend United in the Johnstone’s Paint Trophy Final. To mark the occasion, the club are launching a new kit sponsored by breakfast foods company Mornflake to allow supporters to wear the 2013/14 shirt for the Final.
It’s the first ever cup final at Wembley for the team and backing them to the hilt are their Gresty Road neighbours Mornflake - shirt sponsors for the ninth year running.
Marketing spokesman Richard Jones said: “We are very proud of our long association with the club and many of our employees were there to see their monumental victory at Wembley last year and will be following them down south again in April.
“It’s certainly helped to promote a feel-good factor about town and as a major employer in Crewe we are delighted to strengthen our partnership by renewing our sponsorship.”
The Alex sent fans delirious with delight when they won promotion back to League One with a 2-0 play-off victory over Cheltenham Town.
Now tickets are selling like hot cakes for the April 7th cup clash against Southend United.
Supporters in their thousands will don replicas of the new-look strip bearing the Mornflake logo.
Kits and all manner of Wembley merchandise including flags and Alex banners have gone on sale in the club shop which also sells Mornflake products.
The firm also supports the team’s breakfast club, providing energy-boosting porridge and other wholesome cereal products to players before their morning training sessions.
Football secretary Alison Bowler said: “Mornflake is not only a major sponsor, but a very good friend to the club. We are delighted to have them on board for another year which we hope will be just as monumental as last.
“Mornflake have supported the club through thick and thin and like our fans, they deserve days out like this.
He added: “Everyone is looking forward to another day out at Wembley. They don’t come around that often and we hope we can sell out of replica shirts again ahead of the final. Wembley was a sea of red in May for the play-offs and it will be another immensely proud day for everyone associated with the club.”