Alex re-design the club shop thanks to Johnstone's PaintCrewe Alexandra prepared for the new football season with a summer makeover – thanks to Johnstone’s Paint.
As well as winning the Johnstone’s Paint Trophy for the first time courtesy of a 2-0 final victory over Southend United at Wembley in April, Crewe also finished in a share of second spot in the inaugural Paint Pot Challenge in 2012-13.
That joint runners-up berth – a position they shared with Coventry City behind champions Oxford United - earned Crewe £750 worth of Johnstone’s Paint product to spend on club projects.
The Sky Bet League One club invested their prize in painting the club shop in a special ‘Railwaymen Red’ from the Johnstone’s Team Colour Card, using Johnstone’s Acrylic Durable Matt from the nearby Johnstone’s Decorating Centre in Crewe.
The Johnstone’s Team Colour Card features the home kit colours of all clubs involved in this season’s Johnstone’s Paint Trophy, offering an exclusive chance for fans to paint their homes in the colours of their beloved team.
Crewe manager Steve Davis said: “The Paint Pot Challenge was great fun and the £750 worth of paint came in really handy as we wanted to improve the look and design of our club shop this pre-season.
“The supporters have already been in and given us positive feedback on the ‘Railwaymen Red’ colour. It looks 100% better and that is all credit to the lads who performed so well in the challenge.
“The Johnstone’s Paint Trophy is a great competition and their initiatives to engage the players and supporters, especially the younger ones, have been top class. It is a real family oriented competition and it is fantastic to be the holders of the trophy.”
Crewe finished second in the unique challenge, which tested the skill of 10 members of a club’s playing and management staff as they attempted to chip the ball from the edge of the penalty area into a giant inflatable paint pot situated on the six-yard line.
Ten points were awarded for a successful chip in to the paint pot, and one point if the ball brushed the inflatable.
“We are delighted that Crewe have used their Johnstone’s Paint product to give the club shop a new look for the new season,” said Ben Wilde, Johnstone’s Paint Brand & Sponsorship Manager.
“Johnstone’s Acrylic Durable Matt is specially formulated for interior use so is perfect for projects such as these.”
The Paint Pot Challenges of 2012-13 can be viewed on.http://www.youtube.com/user/OfficialJPT
The competition will return for a second season in 2013-14.