Crewe sign sponsorship deal with local company Whitby Morrison

for an initial three-year period.Whitby Morrison Ice Cream Van StandCrewe Alexandra and Whitby Morrison are delighted to announce the sponsorship of the away stand at the Alexandra Stadium. Home to the supporters of the visiting club, this side of the stadium will now be known as the

Whitby Morrison and Crewe Alexandra share a long-standing friendship and business relationship, dating back over 20 years. During this time various initiatives have been undertaken, from perimeter board advertising to man of the match sponsorship, but nothing quite as significant as this.

and you have an immediate discussion point.Ice Cream Van For those outside of the ice cream industry and Crewe itself, the name Whitby Morrison may not mean a lot – however, incorporate the wording   Indeed it is a quirky name, perhaps slightly out of keeping with many football sponsorship initiatives.  will lead to the raising of a wry smile.Ice Cream Van StandFor many, the name

  Ed Whitby of Whitby Morrison said, ‘Within our industry, we are recognised as the world’s leading manufacturer of Ice Cream Vans, which is a cause for celebration in itself.

‘Many visitors to the town associate Crewe with luxury cars and railways; with this fantastic new sponsorship venture, I’m certain many more will be leaving the town wiser in the knowledge of another famous British icon produced here; Ice Cream Vans.

Recent destinations include the US, Libya, Brunei and Kyrgyzstan.  ‘We manufacture almost 200 vehicles on an annual basis, exporting them all over the world.

will remain etched in people’s minds so much more than just a brand name!’Ice Cream Van Stand‘From personal experience I know that football supporters can be tough critics (especially when it comes to their own team) and will no doubt have a little laugh here and there about the name of this stand – but that’s what it’s all about – the

Crewe Alexandra’s Business Operations Manager Alison Bowler said: “We have worked closely with our friends from Whitby Morrison over many years now and we are delighted that they have extended this partnership with the sponsoring of the away stand here at Gresty Road.

“It is a significant sponsorship for the next three seasons and we are pleased that such a successful, unique and local company wants to be involved with their local club at such a level.”